100 HONG KONG'S MOST INFLUENTIAL BRANDS
DAI SUN JEWELLERY COMPANY LIMITED (DSJ) has won “The Hong Kong’s 100 Most Influential Brands Awards” in the World Entrepreneur Forum which organized by the World Brand Lab for a second year in 2013.
The World Brand Lab, established by Dr. Robert Mundell, who is the Professor of economics at Columbia University, 1999 Nobel Memorial Prize in Economics and also known as the “father of euro”. World Brand Lab is currently recognized as one of the world’s three major brands valuation organizations. It is a wholly-owned subsidiary of the world’s leading strategic advisory body- the World Executive Group, of its BVA assessment model to get respect from academic. The World Brand Lab publishes “The World’s 100 most influential brands” as well as“China’s 500 Most Valuable Brands” reports annually.
The criteria of “The Hong Kong’s 100 Most Influential Brands” refer to the ability to develop the brand in the market, dominate the market, and the profit. World Brand Lab evaluates brands bases on the indicators including market share, brand loyalty and the global leadership.
After a half year analysis of over 1,000 well-known brands in Hong Kong bases on the indicators set over half year, the World Brand Lab finally launched the “The Hong Kong’s 100 Most Influential Brands” report. As one of the leading international brand valuation agency, the brand assessment method and “economic use method” used are recognized by the financial and marketing sectors.